The stanger and Truman comparison Essay Example for Free

The stanger and Truman comparison Essay The Stanger written by Albert Camus and The Truman Show both have irony in them. In the beginning their life is in a sense meaningless and nothing really to it. Trying to live a â€Å"normal† life is what they are striving for. Truman from The Truman Show and Meursault from The Stranger both have things that foreshadow their ultimate choices in life, which include symbolism, existential themes, and irony. In The Truman Show, there is irony present throughout the whole movie. During most of the film, Truman wanted to leave Seahaven and go explore the world. He had a desire to do more than just live a quaint, common life. He is unique, and it is his motivation that makes him stand out. His enduring determination helped him find the answer. For example, he almost drowned during a storm while sailing, but he persisted on. Truman got an answer, but it may not have been the answer he was searching for. Once Truman learned that his life was a television show, he realized he would not be as unique if he left. He would not be the center of attention, and now wants to be just an ordinary person outside of Seahaven. There also irony present throughout The Stranger, as Meursault also has somewhat of an epiphany towards the end of the novel. Throughout the story, Meursault is indifferent to many things and does not show strong moral values. For example, he kills a man without strong reasoning. After getting sentenced to death, he truly realizes why he is getting punished for his actions. He understands what will happen to him and accepts it. Ironically, instead of having moral thoughts or feelings of remorse, he believes that hatred of him would make him feel less Gonzales 2 alone. However, he realizes he becomes happier when he better understands human existence and purpose. â€Å"As if that blind rage had washed me clean, rid me of hope; for the first time, in that night alive with signs and stars, I opened myself to the gentle indifference of the world. Finding it so much like myself—so like a brother, really—I felt that I had been happy and that I was happy again. For everything to be consummated, for me to feel less alone, I had only to wish that there be a large crowd of spectators the day of my execution and that they greet me with cries of hate,† (Part 2, Chapter 5, P. 123). He feels lonely, and it is the hate from the crowd of spectators that help him feel less alone. There are also existentialist themes in The Truman Show. Although the show’s creator, Christof, tried to keep Truman in Seahaven, he ultimately could not. Truman’s freewill and control of his own fate led him to discovering the truth about Seahaven, and thus controlling the outcome of his life. He accepted the reality of his life being centered on a television show, but moved on by leaving Seahaven. Although Truman’s artificial world came to an end, he entered reality as he left Seahaven. Meursault faced a lot of things like an existentialist. For example, he was ready to accept his consequence after he shot the Arab. He also was ready for death, knowing it is inevitable. Some existential themes include freewill, controlling your own fate, accepting your fate, and taking responsibility for your own actions. These themes are all present in The Stranger. It was the freewill that led him to shooting the Arab, because he was in total control. He chose his fate, accepted the consequences, and took responsibility for what he did. For example, he realized he was going to die, and accepted it. Symbolically, Truman’s â€Å"fake† world coming to an end was foreshadowed by a previous event. The light fixture that fell as Truman left his home symbolized things starting to fall apart. Gonzales 3 Shortly after this even, there were more examples that caused him to be suspicious and doubtful of the world around him. Another great example of symbolism in the film was the unfinished bridge that Truman and Marlon had conversations on. Truman was always uncertain of something when he spoke to Marlon on the bridge, and it could represent Truman’s unfulfilled life and uncertainty. Although Truman’s life was unfulfilled in his eyes, there is something that foreshadows him traveling in the future and discovering something. The name of his sailboat was the Santa Maria, which was a famous boat that Columbus sailed to America on. This foreshadowed Truman leaving the town of Seahaven to explore a completely new world. There is much symbolism present in The Stranger as well. For example, Meursault does not like being uncomfortable, especially from the weather. Many perceive the sun as a source of warmth, sometimes beauty, but Meursault dislikes the heat. The sun normally brings joy, emotional warmth or comfort to an individual, but Meursault seems to dislike feeling emotional in any way. He also dislikes heat from the sun. The sun was a barrier of Meursault’s emotions. It also led him to murder. While walking on the beach, Meursault encountered the Arab again. The Arab reflected light off of his knife from the sun. Meursault thought to himself, â€Å"All I could feel were the cymbals of sunlight crashing on my forehead and, instinctively, the dazzling spear flying up from the knife in front of me. The scorching blade slashed at my eyelashes and stabbed at my stinging eyes, (Part 1, Ch. 6, P. 59). Right after this, he shot and killed the Arab. It seems like the little emotions that Meursault had took over his actions. Before he walks up to the Arab and shoots him, Meursault thinks to himself, â€Å"It occurred to me that all I had to do was turn around and that would be the end of it. But the whole beach, throbbing in the sun, was pressing on my back. I took a few steps toward the spring,† (Part 1, Ch. 6, P. 58). However, towards the end of the novel he did gain some morals and understood much more about life. When he did, he Gonzales 4 looked into the window, with the sun shining behind it, and gazed at his reflection: I moved closer to the window, and in the last light of day I gazed at my reflection one more time,† (Part 2, Ch. 2, P. 81). Not only do they come to a meaning for their life they also find ways to change it for them. As you can see, existential themes, symbols and irony not only foreshadow, but affect Meursault’s and Truman’s ultimate choices in life. Work Cited Camus, Albert. The Stranger. January 1955. Print. Gonzales 5 The Truman Show. Peter Weir. Perf. Jim Carrey, Laura Linney, Ed Harris, Noah Emmerich, Brian Delate, Holland Taylor. 1998. Film.

Corticosteroids: What I Learned from Prednisone :: Medicine Health Drugs

Corticosteroids: What I Learned from Prednisone If wellness equals homeostasis, then illness may be considered a loss or breakdown of homeostasis. Illness can be mild and require little or no intervention; sometimes the body will heal itself. At other times, though, illness can be a breakdown in the whole system. Sometimes, when something goes wrong, the brain loses the ability to fix itself or its extension, the body. To treat the illness, there are many drugs: some placebo-like and some are very potent, with enormous healing properties. Some drugs are homeopathic; they come from the earth in the form of herbs and have been used effectively to heal mild and annoying symptoms for hundreds of years. There are also beyond these, new and potent drugs that come from pharmaceutical laboratories. Some of these drugs have great healing power, but carry with them a double-edged sword, a healing edge and a destructive edge. It is one of these drugs, prednisone, that I wish to discuss in this paper. Physicians have prescribed prednison e to many of their patients who have life-threatening conditions. To illustrate, here is a quote from internationally known flutist and television commentator on the arts, Eugenia Zuckerman, who was diagnosed with an immunopathic lung disease. "I can breathe! In less than twenty-four hours I am practicing the flute with the kind of breath control I've been missing for months. And all it took was one day and sixty milligrams of prednisone! ...I feel a little shaky and weird, but I can play the flute! But now it is three days later. It is the middle of the night. I'm squinting into the mirror in the bathroom. Only seventy-two hours into my prednisone therapy and my face is definitely spreading. I'm already turning into a pumpkin." (2). I understand what Eugenia Zuckerman meant. I was also on prednisone. Corticosteroids (9) are wonderful-terrible-wonderful drugs. They make you crazy. (I was in psychotherapy.) They increase your appetite and increase your weight. (I was always hungry.) They put your nervous system on high alert. (I was nervous and frightened, my hands were shaky, and one eyelid twitched.) They produce edema. (My face and ankles swelled.) They cause insomnia, (I stayed up most of the night watching old movies on television.) Moreover, they give you the "gift" of boundless energy.

Why digital marketing is imperative? Essay

Digital Marketing Introduction            Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such as websites, e-mail and social networks. Many organizations have resulted to combination of tradition and digital marketing channels. Digital marketing is the advertising of products or brands using different forms of electronic media. One of the major differences between the traditional marketing and the digital marketing is that, digital marketing uses methods or channels that allow a business to scrutinize marketing movements and comprehend what is functional and what is not (Ryan & Jones, 2012). Why digital marketing is imperative?            Digital marketing an all encompassing aspect that all customers have access to information at anytime and anyplace they want it. Past are the times when messages that people got about a product or service comes from the company and entailed only what the company wanted the customers to know (Wind &Mahajan, 2001). The world of digital world is an ever-rowing source of leisure, news, social interaction as well as consumers are now uncovered not just to what the business says about their product, but what the media, relatives, friends, etc., are saying as well. In addition, the customers are further probable to trust them than you are. People want products they can trust, companies that know them, personalized communications and relevant offers modified to their needs and preferences (Bird, 2007).            With the world rapidly shifting from analogue to the digital world, the digital marketing world is as well becoming one of the vital aspects in the business industry. People are becoming more and more consumers of the digital world through devices such as mobiles, computers, and laptops and in turn, the marketing sector is adapting fast. Digital marketing is becoming infinitely more affordable than the traditional offline marketing strategies or methods. For example, the social media can transmit a marketing message to a wide range of audience or consumers within a very short period and at an affordable cost (Fenwick & Wertime, 2013). In addition, another main benefit of conducting marketing digitally, us the fact that, one can be able to track and monitor the marketing results. This can be done through review of consumers response rates and in turn enable to measure the success of a marketing campaign in real time. Perhaps the strongest case for incorporating a di gital element in ones marketing intelligence campaign is that, there are numerous digital forms of media that are fast overtaking the traditional forms of information consumption. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later (Ryan & Jones, 2011). Digital Marketing Methods Already In Use in the Company ABC            Despite the growing list of available digital marketing methods, ABC has already put in use some of the methods. Despite the need to deployment the new marketing channels, ABC Company had already deployed different and varying marketing channels. One of the major and key digital marketing that is already in use by the Pepsi Company is the use of Company Official Website. The company website is the chief gateway to the company’s products or services. Numerous businesses start with an eye-catching website as the primary step to advertising their business or the products and services and so does the Pepsi Company (Hemman, 2013). It does not look like the websites use technology is not departing away anytime soon. They are still the most effectual advertising channel, even though many business proprietors attribute the achievement of a sale to their website rather than the advertising actions that got public there in the first place (Rowan, 2001). This is a gene ral dilemma that can only be determined through analytics and education. A website on its own will fail to produce activity unless there is a dynamic program or advertising in place to welcome visitors to the website. A great looking website is a good start but very few websites can get results without many months of social media, search marketing, or advertising (Ryan & Jones, 2012).            The major merit associated with use of website marketing also known as online marketing is that, the company can reach to a large volume of customers globally. The internet is a powerful tool in connecting people. It’s also inexpensive when compared to other traditional methods if marketing, brings results quickly, invites consumers and clients to research for specific product of their interests (Rowley, 2008). Moreover, business growth statistics can be measured very easily. On the other hand, this method has limitations. One is the consumers are denied to feel, smell, taste or to try on the tangible goods before marketing or purchasing. For the method to be effective, customers and clients must be handy with the use of ‘Email Marketing Efficiently’ (Carter, 2011).            In addition to the company website, the company also has implemented email marketing method. This is whereby, the company captures the emails addresses of their website visitors when they subscribe to the website. In return, they use send emails to the customers with the desired messages about a product or a service. This can be done from the official company website or from the affiliate’s websites. The benefits of this method include low cost of conducting and running the marketing campaign, it’s also easy to create and also track. Moreover, it can be used to cover a large geographical area within a short period of time (Carter, 2012).            However, on the other hand the marketing method is incurred by shortcomings. One is that the method needs engagement as it calls for constant tweaking so as to keep the subscribers engaged. Spam is another demerit of the method. People’s inboxes are filled with emails and in order to cut down the amount of unwanted emails, servers have filters to lessen the number of spam emails to the customers and in return the information may fail to reach to the intended people in time (Friedlein, 2014). Digital marketing channels            In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign. Choosing the right channels to use for what purposes in the ABC, critical elements of business strategy is vital in choosing the most effective channels (Hendrix, 2014). Get it right and you can reap the rewards of reaching and retaining your customers. In the process of choosing marketing channels there are three keys to a successful digital marketing. (I). the channel should be able to manage complex customer relations with the company, products and services offered across a variety of other channels both digital and traditional. (II) The channel should respond and at the same time initiate dynamic customer relations. (III) Finally, the cha nnel should extract value from big data to make better decisions faster (Winterberg, 2013). As a marketing consultant the best digital channels that can be deployed by Pepsi Company include: Social Media Marketing            Social media marketing  refers to the practice of gaining  website traffic  or awareness through social media sites. It is a form of Internet marketing which utilizes  networking websites as a marketing tool. The main objective of this method is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The social media phenomenon is gaining steam in recent times as the young and digital generations are frequently relying on for information (Farrar, 2010). One advantage of deploying social media is the fact that it’s free to use for the customers and the company so able to get the feedback from the customer instantly. Social media is the various activities which integrate technology, social interaction, and construction of pictures, words, videos and audio. This marketing channel creates connectedness between the company and the customer, maintains openness and promotes par ticipation of the customers in company activities. However, this digital marketing method requires the company to keep updating the social media accounts. This process takes time and effort. In addition, a person with knowledge about the company and its products should be deployed to manage the accounts (Ryan & Jones, 2012). Affiliate Digital Marketing            Another digital channel that would be of great help to ABC is through affiliate digital marketing. This is whereby a website owner places adverts on behalf of ABC (online merchant). The benefits from this affiliate marketing are through three ways. These are: pay per click policy. Pay per sale and pay per lead. Advantages of using this digital marketing channel are that, the merchant company only incurs a cost when the agreed action occurs. In addition, the company would get mass coverage at no additional cost and lastly, the more websites the ABC Company would be affiliated wit, the more exposure of its products and services it gets. Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response (Bird, 2007).            For the success of the new digital campaign the information provided is vital for the customers and the company at large. The kind of information sent through the channels in marketing should relevant o the company, the product and the customer. One of the vital information exchanged through the marketing channels is the different types of products offered or produced by the company. This helps to identify a company in terms of goods or services produced. In addition, the geographical location of the business is also provided. This helps the customers to know the nearest location to find the company or their products. In other words, the channels provide information about the company and its business aspects. Moreover, the information passed or sent through the marketing methods includes promotions, payments methods and delivery of goods and services as well as all the information deemed vital to help the company increase the amount of sales or revenue gained (Bird , 2007).            In order for the digital marketing to be successful, there are numerous factors that must be met or observed by the new digital campaign, for the company. Objective attainability, this is the fact that, the new marketing campaign and the channels deployed should be applicable in achieving the company objectives and missions. Secondly, the new digital campaign should be dynamic and consumer engaging. Other key success factors include the engaging aspects of the marketing channels. The new designed marketing channels are customer engaging as it helps in determining the performance of the company through the number of positive responses from the customers. Finally, market information is sent through the channels (Bird, 2007). Conclusion            Over the recent times, there has been a dramatic increase in the intensity with which people business entities and companies use digital devices and platforms. Market analyst believes that worldwide mobile transaction volumes and value will see an average 42% yearly increase between 2011 and 2016. As customers shift online, it will become essential that businesses adopt the clear-cut rules of online and mobile targeting, personalization, engagement, conversion, and retention (Bird, 2007). Digital marketing represents about 25% of all marketing spending today. By 2020, it is believed that, it will dictate 50% of all marketing budgets. Businesses that prepare for and hone their digital marketing abilities now will begin to see instantaneous benefits and are likely to stay ahead of the curve. Interactive media will modernize business. It allows consumer companies to deliver real-time and personalized services and content with highly engaging immersive experiences (Bir d, 2007). References Ryan, D., & Jones, C. (2012).  Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page. Wind, Y., & Mahajan, V. (2001).  Digital marketing global strategies from the world’s leading experts. New York, J. Wiley. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=117489. Bird, D. (2007).  Commonsense direct & digital marketing. London [u.a.], Kogan Page. Fenwick, I., & Wertime, K. (2013).  Digimarketing the essential guide to new media and digital marketing. Hoboken, N.J., Wiley. http://rbdigital.oneclickdigital.com. Ryan, D., & Jones, C. (2011).  The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page. Hemann, C. (2013).  Digital marketing analytics: Making sense of consumer data in a digital world. by Chuck Hemann, Ken Burbary. Indianapolis, Indiana: Que. Rowan, W. (2001).  Digital marketing: Using the new technologies to get closer to your customers. London: Kogan Page. Carter, B. (2011).  Digital marketing for dummies. Chichester: John Wiley & Sons. Jà ¤rvinen, J., Tollinen, A., Karjaluoto, H., & Jayawardhena, C. (2012). Digital And Social Media Marketing Usage In B2b Industrial Section.  Marketing Management Journal,  22(2), 102-117.Rowley, J. (2008). Understanding digital content marketing.  Journal Of Marketing Management,  24(5/6), 517-540. Ryan, D., & Jones, C. (2009).  Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. London: Kogan Page. Carter, E., & Parameswaran, R. (2012). THE DIGITAL MARKET-SPHERE (DMS): MODELING VIRTUAL TRANSACTONS AND TRANSVECTONS.  Marketing Management Journal,  22(1), 122-158.Friedlein, A. (2014). The many ‘deaths’ of digital marketing.  Marketing Week (01419285), 5.Hendrix, P. E. (2014). How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing.  Journal Of Marketing Theory & Practice,  22(2), 149-150. doi:10.2753/MTP1069-6679220209 Winterberg, B. (2013). Tools for Digital Age Marketing.  Journal Of Financial Planning,  26(1), 32-33. Farrar, M. (2010). Understanding Digital Marketing.  Manager: British Journal Of Administrative Management, (71), 12-14. Source document

Health Care The Current Healthcare System - 2033 Words

niversal health Care There are many things wrong with the current healthcare system in America. When thinking of taking on a universal healthcare plan, there are many things one must consider. Who would be eligible for it? How would it affect those who already have insurance, and how would it financially affect the economy? It is quite obvious that people below poverty level have access to public health programs, such as Medicaid. What needs to be taken into consideration is that people who are poor, barely above poverty†, â€Å"middleclass and those who do not have health insurance are highly affected (Rashford 7). Many people suffer on various levels due to inadequate access to appropriate healthcare. The number of people who are†¦show more content†¦Some opposing views would include: with this administration [being one of] the most conservative since the 1920 s, it [would be troublesome to ask] for [more involvement in issues such as universal health coverage] (Gorin 4). [Recently], no t only did we [bail out the] banking [corporations], but [we] gave the bankers no choice in the matter (Gorin 4). If we can take radical steps like these, why not regulate our healthcare system and extend coverage to people without insurance. (Gorin 4) The healthcare debate is one that has gone on for many years, even decades. It is my understanding from the media, and research I have conducted that Democrats generally seem to be in support of the plan, as it would help many Americans suffering from lack of insurance or no insurance at all. While republicans seem willing to sustain a plan for universal health care, as long as it is budgeted appropriately, and will not put this country in any further debt. There is some documented proof that republicans and democrats are able to agree on a plan. In 2000, â€Å"both† republicans and democrats were in favor of a plan for â€Å"Medicare† â€Å"modernization† â€Å"act with some discrepancies republicans â€Å"worried† about how much would it cost economically while democrats were more concerned with the general public have the right to make decision in the matter(troy 21). Opposing views would include assumptionsShow MoreRelatedUniversal Healthcare And The United States1184 Words   |  5 PagesFarrell Persuasive Essay February 8, 2015 Universal Healthcare in the United States Disputing that the current Healthcare System (Obamacare) in the United States needs reform is not difficult. Although the current system is a step up from the previous system, lobbying and reform to get a Universal Healthcare bill passed resulted in the original legislation being rewritten to an almost unrecognizable level. 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